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Video Classes
Amanda of Amanda Houston Designs:
Calligraphy
Business Owner
Amanda is the maker behind the business “Amanda Houston Designs” based in Clovis, CA. She has dabbled in all things hand-lettering and calligraphy from painted Bibles and jackets to custom wedding invitations and decor. She’s now reached a point where her designs are being licensed by companies like Minted and she recently launched her own online calligraphy course in December 2019.
Learn how to launch a profitable calligraphy business in 30 days AND:
A strategy for mapping out your “vision” and establishing short vs. long-term goals
How to not let ads mix up your competitive analysis while on Etsy!
Things to consider when pricing your products - Don’t undersell yourself!
The importance of a designated work space in your productivity and work/life balance
A secret to engagement on social: GETTING PERSONAL!
How to choose which items to wholesale and product your profit margins
How to grow your local professional network from scratch
Mariana of Kaju Creations:
Jewelry Making
Business Owner
Mariana Carneiro is the maker behind “Kaju Creations” based in Vancouver, Canada. She sells a gorgeous variety of lightweight and hypoallergenic, exclusively designed handmade jewelry. She has a passion to empower women to feel their best! Her shop was recently featured in The Etsy Edit, a publication featuring successful markers on Etsy.
Learn how to launch a profitable jewelry making business in 30 days AND:
Why it’s important to gather email addresses from your customers to build your newsletter list and how to promote signing up for you newsletter
Tips for planning ahead on your social platforms and how to keep your grid looking clean & stylized
Too many clicks can cost you a conversion! Why this handmade business owner recommends you set up a Shoppable Instagram and how to do it
How to strategically launch offering wholesale for your business with this simple form
There are a lot of ad platforms to choose from. Find out which platform this maker chose, why AND how!
The in’s and outs of participating in and promoting a giveaway on Instagram (expect a boost in followers and sales! Just be sure to choose on-brand partners)
Katerina of Oh Wow Stitch:
Embroidery
Business Owner
Ekaterina (Katerina) Youniacutt is the maker behind the business “Oh Wow Stitch” based in Los Angeles. She creates a variety of modern cross stitch patterns, kits and finished embroidery art that is available in her Etsy shop.
Learn how to launch a profitable embroidery business in 30 days AND:
Not sure where to start with your logo design? This business owner shares 3 great resources with design, icons or designers you can utilize to bring your vision to life!
There are a LOT of fields to fill out when setting up your Etsy Shop! This maker walks your through which ones are worth filling out, and which ones are ok to skip
How to conduct competitive research on Etsy to optimize your own listings and quickly become a “Bestseller”
What’s a flat lay? This maker shows a quick tutorial and shares best practices
If you sell a downloadable product, did you know you can still create photos for your listings even BEFORE you have inventory? This maker walks you through how to create mock-up photos (that looks just as good, if not better, than actual product photos!).
This Instagram hashtag hack can help you reach an INTERNATIONAL audience!
How to conduct competitive analysis on Instagram and boost your following! Note: This will be a new DAILY task for growing your business.
A tool most makers don’t utilize on Etsy (but should!) that can bring you sales with ridiculously little effort: Etsy Offsite Ads
Ingrid of Joe, June & Mae:
Quilting
Business Owner
Ingrid Alteneder is the maker behind the business “Joe, June and Mae” based in Frankfurt, Germany. She started out as a fashion buyer and the CEO of her own fashion label. Along the way she also transformed her quilting hobby into a business and became a teacher and quilt block designer.
Learn how to launch a profitable quilting business in 30 days AND:
Why she decided NOT to go with an acronym for her business name
Etsy shop vs. business website? Or both! Learn the values of these different sales platforms from this successful business owner that manages both.
How to utilize masterclasses to seriously level up your game for social media & SEO
How to utilize social media to connect with your audience and grow your business in an impactful way
How to model your social media presence after your “dream account”
An inexpensive way to boost exposure for your business and social: #onlinecraftshow
Giveaways vs. collabs? Learn values of both and how to create relationships with appropriate makers to coordinate on these types of business-boosting partnerships!
Debbie of Tea Hill Cottage:
Crochet
Business Owner
Debbie Meraz is the maker behind the business “Tea Hill Cottage” based in Oklahoma. Her love for all things crafty has been passed down for generations, and she’s continued passing it down to her own children and grandchildren. Debbie’s shop, currently hosted on Etsy, features hats, baby blankets, and custom lanyards among other handmade treasures she knits or sews herself (when she’s not busy full-time teaching).
How to launch a profitable crochet business in 30 days AND:
A helpful warning: Checking even the hashtags associated with your potential business name to double check for cultural meanings
How to bargain hunt for product/packaging supplies
The value of hiring a designer that will optimize your assets for the varying dimensions on different platforms
How to generate strong keywords for your product listings using Etsy’s search bar and keyword tools tailored to Etsy
How to navigate Etsy’s relatively new “free shipping for orders over $35” offering
Kristin of Coffee Bean Knitting:
Knitting
Business Owner
Kristin Follette is the maker behind the business “Coffee Bean Knitting” based in Boston, Massachusetts. As a little girl she would crochet sleeping bags for her Barbie’s, and years later she now has a shop on Etsy where she sells hand knit accessories for all ages, and has made 100’s of sales.
How to launch a profitable knitting business in 30 days AND:
5 things to consider when developing a mission statement for your business
Why creating a detailed target customer can have a BIG impact on your product line and ad campaigns
A basic pricing formula that turns the TIME you spend producing your handmade product into a dollar amount
How to find the best local market for your product — They’re not all a good fit!
How to navigate your first deal with a local shop/boutique — Don’t risk selling yourself short!
What to pack for your first local market
Hannah & Sam of Coco’s Beads
& Co:
Jewelry Making
Business Owner
Hannah & Sam are the co-founding couple behind the custom bead jewelry business “Coco’s Beads & Co.” based in Texas. What started as a Thanksgiving craft for Hannah’s younger sister Claire (Coco) has blossomed into $150K+ in revenue in less than a year. Hannah designs the bracelets, Sam owns the marketing, and these young entrepreneurs are taking the handmade business world by storm.
Learn how to launch a profitable jewelry making business in 30 days AND:
3 things to consider when designing your first product line
How to quickly and organically grow your following on Instagram
A warning on packaging: don’t cheap out!
How to setup and kickstart your Facebook Ads account (they turned their initial $30 investment into $800 in sales!)
How to consistently generate buzz about your product lines on social media
A quick & easy process to locate and reach out to influencers for product shoutouts
How to find & host your first pop-up
Hayley of Loop by Loop
Studio:
Rug Hooking
Business Owner
Hayley Perry is the maker behind the business “Loop by Loop Studio” based in Rhode Island. After graduating with a degree in fine arts, she started dyeing and selling fabrics online, hooking rugs, making kits, and now that’s blossomed into her full-time career!
Learn how to launch a profitable rug hooking business in 30 days AND:
A free & easy advertising tool takes 2 minutes to setup and controls how you show up when Googled
A “drag & drop” design tool for professional-looking marketing materials
How to authentically introduce yourself and your business to your audience via blog posts and social media posts
A smart PR tactic: teach classes on your craft!
How making YouTube videos for your business can actually make your job easier
A simple secret to repeat sales and long-term relationship with consumers: gratitude
Amber of AM Happy Soap:
Soap Making
Business Owner
Amber (aka Am) is the maker behind the business “Am Happy Soap” based in Austin, Texas. She and her designer husband, Dave, are the dream team behind their beautiful site that’s currently hosted on CrateJoy. They sell monthly soap box subscriptions and solo soap gifts. Amber has also built a following of over 42K on Instagram producing engaging and educational SOAP content.
Learn how to launch a profitable soap making business in 30 days AND:
Why SquareSpace could be a better fit for your business than Etsy
How to utilize a variety of different packaging/shipping services to reduce costs and increase efficiency
How to let quality photography drive the organization of your product listings and categories
What content to share in your earliest business posts on social media
How to use your hobby as an opportunity to mentor aspiring makers
How and why to produce and shoot your first product video
Evan of Cypress DesignWorks:
Woodworking
Business Owner
Evan and his wife Nicole are the makers behind the business “Cypress DesignWorks” based in Clover, South Carolina. Evan is the furniture designer, and Nicole paints and finishes their heirloom quality CUSTOM handmade pieces.
Learn how to launch a profitable woodworking business in 30 days AND:
The importance of organizing your photos and product listing descriptions to increase your efficiency down the line
How to level up your professionalism with a business email address (and something to consider when choosing between a paid domain email or free Gmail account)
How to “hack” social media platforms to ensure your posts get continued engagement — Keep up with the changes they introduce and don’t be afraid to use their new tools!
For makers selling locally, here’s how to utilize organic eComm platforms like Facebook Marketplace or Craigslist to drive sales (and ditch hosting/packaging fees)
How to streamline communication during local sales with strong product listings and pricing
Why the competitive mindset is so toxic! A recommendation for what to do instead to grow your business, your fanbase and your professional network
How to get into a rhythm of crating, organizing, editing, scheduling and then posting content to support your business
Amanda of Amanda Houston Designs:
Calligraphy
Business Owner
Amanda is the maker behind the business “Amanda Houston Designs” based in Clovis, CA. She has dabbled in all things hand-lettering and calligraphy from painted Bibles and jackets to custom wedding invitations and decor. She’s now reached a point where her designs are being licensed by companies like Minted and she recently launched her own online calligraphy course in December 2019.
Learn how to launch a profitable calligraphy business in 30 days AND:
A strategy for mapping out your “vision” and establishing short vs. long-term goals
How to not let ads mix up your competitive analysis while on Etsy!
Things to consider when pricing your products - Don’t undersell yourself!
The importance of a designated work space in your productivity and work/life balance
A secret to engagement on social: GETTING PERSONAL!
How to choose which items to wholesale and product your profit margins
How to grow your local professional network from scratch
Mariana of Kaju Creations:
Jewelry Making
Business Owner
Mariana Carneiro is the maker behind “Kaju Creations” based in Vancouver, Canada. She sells a gorgeous variety of lightweight and hypoallergenic, exclusively designed handmade jewelry. She has a passion to empower women to feel their best! Her shop was recently featured in The Etsy Edit, a publication featuring successful markers on Etsy.
Learn how to launch a profitable jewelry making business in 30 days AND:
Why it’s important to gather email addresses from your customers to build your newsletter list and how to promote signing up for you newsletter
Tips for planning ahead on your social platforms and how to keep your grid looking clean & stylized
Too many clicks can cost you a conversion! Why this handmade business owner recommends you set up a Shoppable Instagram and how to do it
How to strategically launch offering wholesale for your business with this simple form
There are a lot of ad platforms to choose from. Find out which platform this maker chose, why AND how!
The in’s and outs of participating in and promoting a giveaway on Instagram (expect a boost in followers and sales! Just be sure to choose on-brand partners)
Katerina of Oh Wow Stitch:
Embroidery
Business Owner
Ekaterina (Katerina) Youniacutt is the maker behind the business “Oh Wow Stitch” based in Los Angeles. She creates a variety of modern cross stitch patterns, kits and finished embroidery art that is available in her Etsy shop.
Learn how to launch a profitable embroidery business in 30 days AND:
Not sure where to start with your logo design? This business owner shares 3 great resources with design, icons or designers you can utilize to bring your vision to life!
There are a LOT of fields to fill out when setting up your Etsy Shop! This maker walks your through which ones are worth filling out, and which ones are ok to skip
How to conduct competitive research on Etsy to optimize your own listings and quickly become a “Bestseller”
What’s a flat lay? This maker shows a quick tutorial and shares best practices
If you sell a downloadable product, did you know you can still create photos for your listings even BEFORE you have inventory? This maker walks you through how to create mock-up photos (that looks just as good, if not better, than actual product photos!).
This Instagram hashtag hack can help you reach an INTERNATIONAL audience!
How to conduct competitive analysis on Instagram and boost your following! Note: This will be a new DAILY task for growing your business.
A tool most makers don’t utilize on Etsy (but should!) that can bring you sales with ridiculously little effort: Etsy Offsite Ads
Ingrid of Joe, June & Mae:
Quilting
Business Owner
Ingrid Alteneder is the maker behind the business “Joe, June and Mae” based in Frankfurt, Germany. She started out as a fashion buyer and the CEO of her own fashion label. Along the way she also transformed her quilting hobby into a business and became a teacher and quilt block designer.
Learn how to launch a profitable quilting business in 30 days AND:
Why she decided NOT to go with an acronym for her business name
Etsy shop vs. business website? Or both! Learn the values of these different sales platforms from this successful business owner that manages both.
How to utilize masterclasses to seriously level up your game for social media & SEO
How to utilize social media to connect with your audience and grow your business in an impactful way
How to model your social media presence after your “dream account”
An inexpensive way to boost exposure for your business and social: #onlinecraftshow
Giveaways vs. collabs? Learn values of both and how to create relationships with appropriate makers to coordinate on these types of business-boosting partnerships!
Debbie of Tea Hill Cottage:
Crochet
Business Owner
Debbie Meraz is the maker behind the business “Tea Hill Cottage” based in Oklahoma. Her love for all things crafty has been passed down for generations, and she’s continued passing it down to her own children and grandchildren. Debbie’s shop, currently hosted on Etsy, features hats, baby blankets, and custom lanyards among other handmade treasures she knits or sews herself (when she’s not busy full-time teaching).
How to launch a profitable crochet business in 30 days AND:
A helpful warning: Checking even the hashtags associated with your potential business name to double check for cultural meanings
How to bargain hunt for product/packaging supplies
The value of hiring a designer that will optimize your assets for the varying dimensions on different platforms
How to generate strong keywords for your product listings using Etsy’s search bar and keyword tools tailored to Etsy
How to navigate Etsy’s relatively new “free shipping for orders over $35” offering
Kristin of Coffee Bean Knitting:
Knitting
Business Owner
Kristin Follette is the maker behind the business “Coffee Bean Knitting” based in Boston, Massachusetts. As a little girl she would crochet sleeping bags for her Barbie’s, and years later she now has a shop on Etsy where she sells hand knit accessories for all ages, and has made 100’s of sales.
How to launch a profitable knitting business in 30 days AND:
5 things to consider when developing a mission statement for your business
Why creating a detailed target customer can have a BIG impact on your product line and ad campaigns
A basic pricing formula that turns the TIME you spend producing your handmade product into a dollar amount
How to find the best local market for your product — They’re not all a good fit!
How to navigate your first deal with a local shop/boutique — Don’t risk selling yourself short!
What to pack for your first local market
Hannah & Sam of Coco’s Beads
& Co:
Jewelry Making
Business Owner
Hannah & Sam are the co-founding couple behind the custom bead jewelry business “Coco’s Beads & Co.” based in Texas. What started as a Thanksgiving craft for Hannah’s younger sister Claire (Coco) has blossomed into $150K+ in revenue in less than a year. Hannah designs the bracelets, Sam owns the marketing, and these young entrepreneurs are taking the handmade business world by storm.
Learn how to launch a profitable jewelry making business in 30 days AND:
3 things to consider when designing your first product line
How to quickly and organically grow your following on Instagram
A warning on packaging: don’t cheap out!
How to setup and kickstart your Facebook Ads account (they turned their initial $30 investment into $800 in sales!)
How to consistently generate buzz about your product lines on social media
A quick & easy process to locate and reach out to influencers for product shoutouts
How to find & host your first pop-up
Hayley of Loop by Loop
Studio:
Rug Hooking
Business Owner
Hayley Perry is the maker behind the business “Loop by Loop Studio” based in Rhode Island. After graduating with a degree in fine arts, she started dyeing and selling fabrics online, hooking rugs, making kits, and now that’s blossomed into her full-time career!
Learn how to launch a profitable rug hooking business in 30 days AND:
A free & easy advertising tool takes 2 minutes to setup and controls how you show up when Googled
A “drag & drop” design tool for professional-looking marketing materials
How to authentically introduce yourself and your business to your audience via blog posts and social media posts
A smart PR tactic: teach classes on your craft!
How making YouTube videos for your business can actually make your job easier
A simple secret to repeat sales and long-term relationship with consumers: gratitude
Amber of AM Happy Soap:
Soap Making
Business Owner
Amber (aka Am) is the maker behind the business “Am Happy Soap” based in Austin, Texas. She and her designer husband, Dave, are the dream team behind their beautiful site that’s currently hosted on CrateJoy. They sell monthly soap box subscriptions and solo soap gifts. Amber has also built a following of over 42K on Instagram producing engaging and educational SOAP content.
Learn how to launch a profitable soap making business in 30 days AND:
Why SquareSpace could be a better fit for your business than Etsy
How to utilize a variety of different packaging/shipping services to reduce costs and increase efficiency
How to let quality photography drive the organization of your product listings and categories
What content to share in your earliest business posts on social media
How to use your hobby as an opportunity to mentor aspiring makers
How and why to produce and shoot your first product video
Evan of Cypress DesignWorks:
Woodworking
Business Owner
Evan and his wife Nicole are the makers behind the business “Cypress DesignWorks” based in Clover, South Carolina. Evan is the furniture designer, and Nicole paints and finishes their heirloom quality CUSTOM handmade pieces.
Learn how to launch a profitable woodworking business in 30 days AND:
The importance of organizing your photos and product listing descriptions to increase your efficiency down the line
How to level up your professionalism with a business email address (and something to consider when choosing between a paid domain email or free Gmail account)
How to “hack” social media platforms to ensure your posts get continued engagement — Keep up with the changes they introduce and don’t be afraid to use their new tools!
For makers selling locally, here’s how to utilize organic eComm platforms like Facebook Marketplace or Craigslist to drive sales (and ditch hosting/packaging fees)
How to streamline communication during local sales with strong product listings and pricing
Why the competitive mindset is so toxic! A recommendation for what to do instead to grow your business, your fanbase and your professional network
How to get into a rhythm of crating, organizing, editing, scheduling and then posting content to support your business
Amanda of Amanda Houston Designs:
Calligraphy
Business Owner
Amanda is the maker behind the business “Amanda Houston Designs” based in Clovis, CA. She has dabbled in all things hand-lettering and calligraphy from painted Bibles and jackets to custom wedding invitations and decor. She’s now reached a point where her designs are being licensed by companies like Minted and she recently launched her own online calligraphy course in December 2019.
Mariana of Kaju Creations:
Jewelry Making
Business Owner
Mariana Carneiro is the maker behind “Kaju Creations” based in Vancouver, Canada. She sells a gorgeous variety of lightweight and hypoallergenic, exclusively designed handmade jewelry. She has a passion to empower women to feel their best! Her shop was recently featured in The Etsy Edit, a publication featuring successful markers on Etsy.
Katerina of Oh Wow Stitch:
Embroidery
Business Owner
Ekaterina (Katerina) Youniacutt is the maker behind the business “Oh Wow Stitch” based in Los Angeles. She creates a variety of modern cross stitch patterns, kits and finished embroidery art that is available in her Etsy shop.
Ingrid of Joe, June & Mae:
Quilting
Business Owner
Ingrid Alteneder is the maker behind the business “Joe, June and Mae” based in Frankfurt, Germany. She started out as a fashion buyer and the CEO of her own fashion label. Along the way she also transformed her quilting hobby into a business and became a teacher and quilt block designer.
Debbie of Tea Hill Cottage:
Crochet
Business Owner
Debbie Meraz is the maker behind the business “Tea Hill Cottage” based in Oklahoma. Her love for all things crafty has been passed down for generations, and she’s continued passing it down to her own children and grandchildren. Debbie’s shop, currently hosted on Etsy, features hats, baby blankets, and custom lanyards among other handmade treasures she knits or sews herself (when she’s not busy full-time teaching).
How to launch a profitable crochet business in 30 days AND:
Kristin of Coffee Bean Knitting:
Knitting
Business Owner
Kristin Follette is the maker behind the business “Coffee Bean Knitting” based in Boston, Massachusetts. As a little girl she would crochet sleeping bags for her Barbie’s, and years later she now has a shop on Etsy where she sells hand knit accessories for all ages, and has made 100’s of sales.
How to launch a profitable knitting business in 30 days AND:
Hannah & Sam of Coco’s Beads
& Co:
Jewelry Making
Business Owner
Hannah & Sam are the co-founding couple behind the custom bead jewelry business “Coco’s Beads & Co.” based in Texas. What started as a Thanksgiving craft for Hannah’s younger sister Claire (Coco) has blossomed into $150K+ in revenue in less than a year. Hannah designs the bracelets, Sam owns the marketing, and these young entrepreneurs are taking the handmade business world by storm.
Hayley of Loop by Loop
Studio:
Rug Hooking
Business Owner
Hayley Perry is the maker behind the business “Loop by Loop Studio” based in Rhode Island. After graduating with a degree in fine arts, she started dyeing and selling fabrics online, hooking rugs, making kits, and now that’s blossomed into her full-time career!
Amber of AM Happy Soap:
Soap Making
Business Owner
Amber (aka Am) is the maker behind the business “Am Happy Soap” based in Austin, Texas. She and her designer husband, Dave, are the dream team behind their beautiful site that’s currently hosted on CrateJoy. They sell monthly soap box subscriptions and solo soap gifts. Amber has also built a following of over 42K on Instagram producing engaging and educational SOAP content.
Learn how to launch a profitable soap making business in 30 days AND:
Evan of Cypress DesignWorks:
Woodworking
Business Owner
Evan and his wife Nicole are the makers behind the business “Cypress DesignWorks” based in Clover, South Carolina. Evan is the furniture designer, and Nicole paints and finishes their heirloom quality CUSTOM handmade pieces.
Learn how to launch a profitable woodworking business in 30 days AND:
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